BRANDING

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“Identity is cause; 
brand is effect.”

Larry Ackerman

It's not who you know that matters - Its who knows you that's important. Branding builds up a reputation to the point where you have a presence even in your absence. 

STRATEGY

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

You've got to think about the big things while you are doing the small things, so all the small things go in the right direction.